UK Gambling Ad Labeled as Seductive Is Banned by ASA

UK Gambling Ad Labeled as Seductive Is Banned by ASA

A somewhat saucy TV spot from British bookmaker Coral ran afoul of the country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral has been banned by the united states’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ and therefore contravenes advertising that is gambling in that country.

The TV spot showcased two men in a barber shop who’re reading The Racing Post and discussing whether to place a bet, whenever an attractive young girl enters dressed as a jockey. Pausing simply to close one man’s jaw with her riding crop, she stands up a indication bearing ‘today’s great offer’ the name of a horse and its odds while among the men places a bet on the Coral mobile application.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the did that is commercial contain a nice-looking model, it ‘did not consider that it linked gambling with seduction, sexual success or enhanced attractiveness’ therefore the character did perhaps not ‘flirt with or seduce the guys and there clearly was no suggestion that the men would be more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice try, Coral. We at Casino.org don’t imagine become experts in things of seduction, but we want to think that when an attractive girl dressed as a jockey teasingly closed our gaping jaws with her riding crop it would at least be a little bit

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